LA JOLLA COVE SUITES' ONLINE PRIVACY POLICY
This Privacy Policy is effective as of March 5, 2004.

I. APPLICATION OF THIS PRIVACY POLICY
This Privacy Policy applies to all web sites owned or operated by LA JOLLA COVE SUITES and its subsidiaries, including, but not limited to, the web site for: (1) LA JOLLA COVE SUITES at lajollacove.com. LA JOLLA COVE SUITES' Web Site may be accessed through domain names in addition to the domain names listed above. This Privacy Policy does not apply to information collected by LA JOLLA COVE SUITES by means other than through LA JOLLA COVE SUITES' Web Site.

Certain transactions and services offered while visiting LA JOLLA COVE SUITES' Web Site may be processed or provided by strategic partners under contract with LA JOLLA COVE SUITES, even though it appears that you may not have left LA JOLLA COVE SUITES' web site. The strategic partners that process transactions or provide services through LA JOLLA COVE SUITES' Web Site include, but are not limited to: (1)SynXis (hotel reservations); (2) Baja Tours(travel package purchases); (3) San Diego Golf Reservations (golf package purchases); (collectively, "Strategic Partners").

This Privacy Policy does not apply to information collected by Strategic Partners, except that LA JOLLA COVE SUITES will treat information received about you from Strategic Partners under the terms of this Privacy Policy.

LA JOLLA COVE SUITES has no control over how Strategic Partners use information they collect about you. To determine the privacy policy applicable to information collected by these Strategic Partners, please consult the web sites of the Strategic Partners.

II. INFORMATION WE COLLECT ABOUT YOU
General Information
When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your geographic location, and your movement within and interaction with the web site, including what pages you look at and what information you download.

When you visit LA JOLLA COVE SUITES' Web Site, LA JOLLA COVE SUITES servers collect such information. LA JOLLA COVE SUITES uses this information to generate aggregate statistics about visitors to LA JOLLA COVE SUITES' Web Site.

Personally Identifying Information
LA JOLLA COVE SUITES only collects personal information that you voluntarily provide to us or voluntarily provide to Strategic Partners who share that information with us. "Personal Information" is information through which you can be identified. The Personal Information that LA JOLLA COVE SUITES collects through LA JOLLA COVE SUITES' Web Site or obtains from its Strategic Partners depends on the nature of your online activity, such as whether you make reservations or make a reservations request.

Personal Information that LA JOLLA COVE SUITES may collect from you directly or through Strategic Partners, includes your name, address, e-mail address, telephone number(s), fax number, birth date, gender, credit card information, reservation information, , and other information that you voluntarily provide. The Personal Information is collected by e-mail, through online forms, and through your activities on LA JOLLA COVE SUITES' Web Site.

Cookies
LA JOLLA COVE SUITES' Web Site uses cookie technology. A cookie is a small file that contains information sent by a web site that is saved on your hard disk by your computer's browser. Cookies store information that a web site may need to personalize your experience and to gather web site statistical data, such as which pages you visit, what material you download, your internet provider's domain name and country, and the addresses of web sites you visited immediately before, and after, visiting a particular web site.

LA JOLLA COVE SUITES' Web Site uses cookies to collect and store your preferences for viewing LA JOLLA COVE SUITES' Web Site, such as whether you disable Flash so that you will not have to do so on follow up visits. In addition, LA JOLLA COVE SUITES' Web Site uses cookies to provide a unique identifier to your computer so that we can generate statistics regarding usage of LA JOLLA COVE SUITES' Web Site, such as the percentage of repeat visitors and other general statistics. The unique identifiers are not matched with any personal information. Moreover, cookies used by LA JOLLA COVE SUITES' Web Site do not store any Personal Information about you.

To browse the Internet and LA JOLLA COVE SUITES' Web Site without cookies, you can configure your browser to reject all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. You may not be able to conduct some transactions or use some services on LA JOLLA COVE SUITES' Web Site if you disable your browser from accepting cookies.

III. HOW WE USE THE INFORMATION WE COLLECT
LA JOLLA COVE SUITES may use the information collected by us or Strategic Partners: (1) for marketing purposes, including, but not limited to, notifying you of special promotions, offers and events; (2) to process and fulfill reservations and make a record of reservations; (3) to enable us to contact you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities; (5) to respond to inquiries, complaints and other communications; (6) to cross-reference with other Personal Information that we have acquired about you or may acquire about you through other sources; and (7) for profiling or demographic purposes.

IV. DISCLOSURE OF INFORMATION WE COLLECT
Except as provided below, LA JOLLA COVE SUITES will not sell, trade, or disclose to third parties any Personal Information obtained through LA JOLLA COVE SUITES' Web Site or obtained from Strategic Partners, without your consent. LA JOLLA COVE SUITES may disclose Personal Information: (1) to comply with a court order, subpoena, search warrant or other legal process; (2) to comply with legal, regulatory or administrative requirements of any governmental authorities; (3) to protect and defend LA JOLLA COVE SUITES, its subsidiaries and affiliates, and all of their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim or dispute; (4) to enforce the terms of use of LA JOLLA COVE SUITES' Web Site; (5) to prevent imminent physical harm; (6) to businesses that LA JOLLA COVE SUITES may use for purposes of performing functions on behalf of LA JOLLA COVE SUITES, such as companies that process credit card transactions; and (7) in connection with the rental, sale, assignment, or transfer of any LA JOLLA COVE SUITES property or LA JOLLA COVE SUITES' Web Site.

V. CHOICE REGARDING PROVIDING INFORMATION
General information is collected whenever you browse LA JOLLA COVE SUITES' Web Site. The LA JOLLA COVE SUITES Web Site does not provide any means for opting out of providing general information when you browse LA JOLLA COVE SUITES' Web Site. However, privacy software that prevents the disclosure of general information is commercially available.

You can browse LA JOLLA COVE SUITES' Web Site without providing any Personal Information. However, providing Personal Information is required to use some of the services offered through the LA JOLLA COVE SUITES web site, including, but not limited to, making hotel reservations.

You can opt out of receiving certain communications and offers. Opt out options will be indicated when they are available.

VI. ACCESS
The general or Personal Information collected through LA JOLLA COVE SUITES' Web Site or provided by Strategic Partners is not currently accessible to you, except that confirmation is provided for some transactions and services, such as reservations and purchases. If you believe that any information collected by LA JOLLA COVE SUITES about you is not correct or has changed, please send an e-mail message to our Info Change Desk explaining the correction or change and provide any relevant confirmation or reference number.

VII. SECURITY
We take reasonable precautions to protect your information. General information and Personal Information collected by LA JOLLA COVE SUITES' Web Site is stored on secure servers and protected both online and offline. The secure servers are protected by firewalls and other standard security procedures. The secure servers are not generally accessible by unauthorized third parties, but could become accessible in the event of a security breach.

Wherever sensitive information is collected (such as credit card data), that information is encrypted and transmitted in a secure way. You can verify this by right clicking in the frame that is requesting this information then select the properties option from the pop up menu where you will see "https" at the beginning of the address of the web page.

IX. CHANGES
This Privacy Policy was posted on March 5, 2004. LA JOLLA COVE SUITES reserves the right to change, modify or amend this Privacy Policy at any time. When the Privacy Policy is changed, modified and/or amended, the revised Privacy Policy will be posted on LA JOLLA COVE SUITES' web site. Any revised Privacy Policy will only apply prospectively to Personal Information collected or modified after the effective date of the revised policy. Customers are responsible for periodically checking the Privacy Policy posted on LA JOLLA COVE SUITES' Web Site for changes.

If you have any questions regarding this Privacy Policy, please contact our Privacy Policy Administrator .